With 3.3 billion requests generated every day (100 billion a month), having a good SEO for your Website has become a no-choice if you want to be visible online. Even if the sponsored links can assist with your ranking, natural links still represent 85% links in a SERP.
SEO is constantly changing: the new Penguin 4.0 algorithm update, soon to be released, will most probably have a new impact on the organic SEO, with the ability to analyse the links in real time, which will affect the ranking.
Rankbrain, one of the latest Google algorithms, will also change the SERP landscape since it is based on an automatic learning (machine-learning) used to display more relevant results.
Despite those changes, 4 main trends seem to emerge this year and be solid enough to be included in your SEO strategy.
1. Local SEO
The last version of Google Penguin in October 2014 strongly impacted the local SEO. Local results have now an important place in the SERPs since they appear above the first organic results. Since 2015, this trend has been reinforced in 2015, with the apparition of 3 local results at the top of the page.
It is now essential to have a quality local SEO: to create a Google My Business Account, gain citations and reviews, and optimize the local content in your Website will help you achieve that.
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2. Be Mobile-Friendly
Google has established that more searches are now made on mobile devices than on Desktops. The user experience needs to be immaculate and, with the new algorithm Mobilegeddon, the priority is now given to the mobile optimized websites in the SERPs.
If you want to know more about Mobile-Friendly SEO, you can read our dedicated Blog: Are you Mobile-Friendly?
3. Social Media
Social Media currently don’t have a direct impact on the organic SEO since Google is not able to read any Social Media signals such as the links (they are no-follow links), the users interactions (likes, comments, shares, retweet etc.), the presence (number of friends, followers, fans etc.).
However the indirect impact of the Social Media is interesting: it generates quality traffic to your Website, and more importantly allows to diversify your traffic source so you don’t rely on Google only.
Sharing your content via your Social Media is a good practice in order to gain visibility and encourage your visitors to read, engage, and share your article/photo/video.
Being involved and analysing your presence in the Social Media will help you to spot which keywords and trends work the best, so you can create and offer quality content that interest your target audience and address their needs.
4. Quality content
RankBrain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results. With this new algorithm, Google wants to analyse any published content and evaluate its relevancy for a specific request.
Quality is key when writing content: accuracy, relevancy, but also the way it is written, how well it is documented will help encouraging the readers to read it and share it. Guest blogging is still a good practice for link building as long as they’re done on sites with an industry related to yours.
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