Your business needs all the help it can get. Digital marketing tools are plentiful. However, many businesses are going about using the tools all wrong. You want to drive traffic to your website and ensure that visitors become customers.
You could see a ton of traffic, but if they are not your target demographic, then they are not going to become customers. This means that you're wasting time and money because of not being focused.
SEM Marketing & How it Can Help
SEM marketing is a form of online marketing. It allows you to market within the search engines. It can help you because of making sure you are visible when someone uses a search engine to locate a business. They will enter keywords into the search and then be given results.
If they are searching for a product or service that your business offers, you want to show up in the search. This means you will need to:
- Establish all that you do
- Identify the needed keywords
- Ensure you know your target demographic
Creating a list of what you do and identifying the keywords is easy enough. It is the target demographic that stumps many people. This is when it can be useful to work with a marketing agency Sydney businesses can relate to.
You can get help to identify your demographic. This includes identifying the age of the average consumer that will shop at your business, their gender, their typical buying habits, and much more. Knowing this information will make it easier to target these individuals within the search engines.
Conversion Rate Optimisation
Once you develop the traffic to your site, there's still another component that you need to worry about. This has to do with conversion rate optimisation. The conversion rate is focused on the number of people who become customers. For example, if you have 100 people visiting your website and only 1 becomes a customer, you have a conversion rate of 1 percent. While this isn't horrible, it could certainly be better. Research has shown that a great rate is somewhere around 5 percent. This means you have some work to do.
One of the best ways to increase your conversion rate is to speak to your target demographic through content. You have already used SEM marketing to get people to your website. This means that they are at least somewhat interested in what you have to offer.
It's now the content that will drive people through the sales funnel so that you can get the sale. The way in which you brand yourself needs to speak to the target demographic. If you are a luxury brand, you are going to speak differently than if you are a discount brand. This will speak to the type of people who will be doing business with you. If you use the wrong language for your demographic, they are going to feel uncomfortable and use the back button to go to one of your competitors.
It is often poor sales funnel navigation that leads to a low conversion rate. This means that it's up to you to do all you can to improve the sales funnel. This is done with targeted marketing in the search engines as well as on your website. You need quality content, a great branding strategy, as well as calls to action that essentially ask for the sale.
You have the ability to embrace SEM marketing and boost the amount of customers you can ultimately obtain from your website. It's simply a matter of knowing more about who you need to target.
Discover more about marketing your business by contacting Hat Media Pty Ltd, a marketing agency in Sydney or download the following Ebook: