8 incredible trends showing how B2B consumer attitudes have changed.

The guide explores the following topics:

  • B2B decision-makers do their research 

  • More B2B decision makers prefer remote interactions

  • Shifting to an experience mindset when purchasing SaaS

  • The rise of email marketing and the decline of social media marketing

  • Mobile first SaaS adoption

  • Increase in the number of SaaS buying decision-makers

  • SaaS security is a significant point of concern

  • More value on pricing transparency

Hat Media Ebook - Selling SaaS in 2023.pdf