8 incredible trends showing how B2B consumer attitudes have changed.

The guide explores the following topics:

• B2B decision-makers do their research 

• More B2B decision makers prefer remote interactions

• Shifting to an experience mindset when purchasing SaaS

• The rise of email marketing and the decline of social media marketing

• Mobile first SaaS adoption

• Increase in the number of SaaS buying decision-makers

• SaaS security is a significant point of concern

• More value on pricing transparency