Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer's journey. It focuses marketing and communication efforts on listening to the needs of prospects, and providing the information and answers they need.
Lead scoring is a methodology used by sales and marketing departments to determine the worthiness of leads, or potential customers, by attaching values to them based on their behaviour relating to their interest in products or services.
Why do you need to be aware of these terms ?
These are important terms in the world of marketing as they force you to consider your leads and implement a strategy that will help with New Business. Not just any new business – but one that is qualified and likely to make a great customer.
How to Implement Lead Nurturing ?
With a Marketing Automation Software off course!
Marketing automation is the use of a software to help nurture leads & contacts more efficiently. It consists of email, workflows, lists, blogs and social tools that work with a large database of contacts to nurture them down the funnel.
Download this Free eBook on the top 6 Marketing Automation Software to help any business thrive.
The biggest issue is that many marketers get the wrong lead nurturing software with little to no support on how to actually use it. They spend a lot of money on the software and realise that it is not user-friendly. They realise that they will have to commit countless hours to training and implementation and it is just not something they have the time or resources to do.
As a result, they end up doing everything the manual way once again. What a waste of time and money.
Having been in marketing for over 10 years, I have seen this time and time again with multiple software and experienced lots of disappointment myself.
I have gone through 3 different accounting software, various CRM software and endless data & analysis tools to help with getting quality marketing data.
To save you this agony, I have put together a book with the 6 Best Automation Tools to use for all Business Needs – including the most user friendly Marketing Automation Software that will help you with both Lead Nurturing and Lead Scoring.
Also in the book, you will find a Review of and Comparison on the following Business Automation Tools:
Accounting Automation Software
Email/CRM Automation Software
Best Tool for Lead Nurturing
Social Media Automation Software
Best Tool for the Awareness Stage of Lead Nurturing
Content Automation Software
Once you start Blogging and Lead Scoring those who read your content
Competitor Analysis Automation Software
Download for Free here.