Best search engine optimisation and marketing practices is crucial as we approach 2017. In fact, search engines is still the #1 source for content traffic generation, beating social media by more than 300% (Source: IronPaper). It is the preferred choice for consumers in finding solutions to their problems, looking up product information, and locating nearby stores.
Having your content show up in the search engines requires use of effective SEO and SEM strategies that will position your message in front of the right audience. If you neglect to implement what works, you will be missing out on visibility, lead generation, and income opportunities.
The good news is that there are simple ways you can leverage this in your online marketing without it being complicated. We’ve compiled four easy tips to boosting your SEO and SEM presence in 2017 to drive more traffic to your content.
#1 Regularly Publish Quality, Engaging Content
The more you blog, the more exposure you generate for your content and brand. Actually, the success to your entire online marketing strategy lies in creating engaging content that resonates with your audience. When you clearly address the pains and problems of your market, offering solutions, you position your company as the “go-to” brand and boost your SEO in the process. Visitors will remain on your site longer which shows the search engines that people are truly engaged with your post.
With that said, longer posts with 2000+ words tend to perform better in results because it offers more chances to naturally plug-in your keyword, share more value to your audience, increase outbound links, and gets your readers to spend more time in your content, all vital ingredients to improving SEO. Therefore, focus on creating a content strategy that supports long-form content.
#2 Be Sure Your Website is Mobile-Friendly
In 2017, it is a must that your website is mobile-ready. More Google searches are taking place on mobile devices than computers in 10 countries. Consequently, Google is favoring sites that are mobile-optimised to appeal to this surge in mobile usage. Therefore, taking the steps necessary will allow you to capitalise on this mobile-traffic and give you the added boost from Google.
Not sure if your website is mobile-friendly? Simply take the test here to find out.
#3 Increase Visuals in Your Content Strategy
Did you know that content with relevant images gets 94% more views than content without relevant images (Source: Hubspot)? Adding visuals like videos, images, infographics, and slideshows in your content marketing have a huge impact on follower engagement and lead conversions. They improve website experience, maximising your online reach as you provide multiple ways for viewers to connect with your message.
Visual content also keeps your audience tuned in longer which in turns, improves SEO ranking.
Yet, here’s the real power behind this tip: you can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. So, including the keyword in these respective fields allows your visual to be found in the “Images” or “Videos” section of the search engine results page (SERP). You are further optimising your content for search!
Prior to publishing your next blog post, add more visuals that complement your content to increase dwell time spent on your site and include the keyword in the image file name to amplify content exposure.
#4 Build More Optimised Landing Pages
Well-designed landing pages can better your lead generation and sales. These content pieces are important because its where you initiate the relationship between your company and your new lead. The more landing pages you create, the more opportunities you open up for search traffic. Multiple landing pages with strong lead offers also boosts your lead conversions, the lifeline to your business.
How does this align with SEO? The key to getting more eyeballs on these pages is to choose a long-tail keyword and build your capture page around it. Be sure to include title tags, a meta description, and keywords.
These simple yet highly effective SEO and SEM strategies will help to improve your search engine results. As a result, you will experience more website traffic, better lead conversions, and a boost in follower engagement…real results that will positively improve your bottom line!
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