Most of us remember the time when business communication moved away from TV advertisements and sales phone calls to email campaigns and banner ads. This too, eventually evolved into social media campaigns and more subtle search engine PPC ads. While none of these previous methods have been fully left behind, the marketing environment and attitude of customers is shifting once again away from text as a whole and toward conversational apps and videos. Hubspot, always on the ball for user surveys, found that four times as many customers would rather watch a video than read a product description and 43% actively want to see more video content from marketers. This means it is the perfect time to break out the video camera and invite your customers to find out more about your company through friendly, personal multimedia content. Here are four interesting ways to use video marketing to connect more directly to your customers.
Video marketing on Facebook presents a huge opportunity for businesses in the property sector. Studies have found that video posts receive 135 percent more organic reach than photos. And Facebook has revealed that people are now watching 100 million hours of video on the social network every day.
Did you know that Facebook generates an incredible 8 billion video views on average per day? Over the years, there’s has been an undeniable increase in video uploads and engagement on social media…and Facebook is leading the charge.
As we know, Google is now privileging quality and diversity over quantity when it comes to organic SEO, reason why the Video has become a great form of content, yet somewhat under-estimated and underused.