Video marketing on Facebook presents a huge opportunity for businesses in the property sector. Studies have found that video posts receive 135 percent more organic reach than photos. And Facebook has revealed that people are now watching 100 million hours of video on the social network every day.
Did you know that Facebook generates an incredible 8 billion video views on average per day? Over the years, there’s has been an undeniable increase in video uploads and engagement on social media…and Facebook is leading the charge.
As we know, Google is now privileging quality and diversity over quantity when it comes to organic SEO, reason why the Video has become a great form of content, yet somewhat under-estimated and underused.