Digital Marketing Blog

The Future of Organic SEO: 4 Trends in 2016

Posted by Celine Mariani on 9/6/16 3:36 PM



With 3.3 billion requests generated every day (100 billion a month), having a good SEO for your Website has become a no-choice if you want to be visible online.  Even if the sponsored links can assist with your ranking, natural links still represent 85% links in a SERP.

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Topics: SEO 2016, new SERP, organic SEO, mobile-friendly SEO

Are you Mobile-Friendly?

Posted by Celine Mariani on 9/6/16 3:35 PM



Google recently announced the last update of the Mobile-Friendly ranking algorithm version 2016.

Last May 2016, John Muller, famous Google Webmaster Trends Analyst, was confirming through a simple tweet the 2nd update of the Mobile-Friendly Algorythm, also called Mobileggedon.


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Topics: SEO Audit\, SEO 2016, organic SEO, mobile-friendly SEO, SEO Agency

How to adapt your SEO To Google’s new SERP

Posted by Celine Mariani on 9/6/16 3:35 PM



Every year, Google runs some tests on its Search Engine in order to improve the user’s experience, but also to maximise its benefits. In 2016, the paid ads located on the right of the screen disappeared but a 4th one under the 3 first results of the page has been added, reducing the organic results.

Unfortunately, there’s nothing we can do to change that, however what we do is to adapt and embrace those changes to make the most out of them. But how?


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Topics: SEO 2016, new SERP, Google SEO, SEO

On-page SEO: How to optimize your Meta Description

Posted by Celine Mariani on 9/6/16 3:34 PM


The Title Tags and Meta descriptions are the first elements found by the users in the SERPs (Search Engine Results Page) when they run a search. Every SEO Agencies and SEO Experts can’t stress enough the crucial impact that this data has on your ranking.

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Topics: SEO 2016, SEO expert, Company SEO

A powerful SEO weapon in 2016: The Video

Posted by Celine Mariani on 9/6/16 3:33 PM




As we know, Google is now privileging quality and diversity over quantity when it comes to organic SEO, reason why the Video has become a great form of content, yet somewhat under-estimated and underused.


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Topics: Video SEO, SEO 2016, organic SEO, SEO