Whether you’re a property manager, real estate agent or in the property sector, building your presence on Facebook is a must to get in front of prospective buyers and bring more exposure to your brand.
Every year, Google runs some tests on its Search Engine in order to improve the user’s experience, but also to maximise its benefits. In 2016, the paid ads located on the right of the screen disappeared but a 4th one under the 3 first results of the page has been added, reducing the organic results.
Unfortunately, there’s nothing we can do to change that, however what we do is to adapt and embrace those changes to make the most out of them. But how?
As we know, Google is now privileging quality and diversity over quantity when it comes to organic SEO, reason why the Video has become a great form of content, yet somewhat under-estimated and underused.
Before even starting to put an organic SEO strategy together, the first thing to consider is to analyze your site and your competition sites: this first crucial step constitutes your SEO Audit. Whether you’re launching a new Website or improving your existing one, the SEO Audit should be used as pillars for your SEO strategy.