Digital Marketing Blog

5 Blogging Tips to Increase Your Conversions and Grow Your Business

Posted by Joana Inch on 8/10/17 3:00 PM

Why do you have a business blog? Chances are that the reasons go beyond simply increasing brand awareness and optimizing your website for search engines. Especially if you subscribe to the inbound marketing philosophy, your blog is a crucial conversion driver for new leads. Regardless of whether your business focuses on the Sydney area or targets a wider area within Australia, successful lead generation can maximize marketing success and customer growth.

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Topics: Google SEO, Online Marketing

How to Improve Your Inbound Marketing by Repurposing Content

Posted by Joana Inch on 8/9/17 7:00 AM

Did you know that repurposing content was considered a top priority for 2016 and remains to be highly effective today (Source: Content Marketing Institute)?

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Topics: Google SEO, Online Marketing

How to Effectively Generate New Leads on Facebook for Your Property Brand

Posted by Joana Inch on 7/26/17 9:11 AM

Whether you’re a property manager, real estate agent or in the property sector, building your presence on Facebook is a must to get in front of prospective buyers and bring more exposure to your brand.

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Topics: Online Marketing, SEO, Social Media

Building the Perfect Inbound Marketing Strategy For Your Business

Posted by Joana Inch on 7/25/17 9:18 AM

Effectively marketing and growing your business can be challenging. Especially businesses with limited marketing resources which often run into problems when trying to compete with bigger brands for their audience's limited attention span. Couple that with a rising ineffectiveness of traditional advertising, and the problems connected to local businesses marketing become obvious.

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Topics: Online Marketing

Inbound Marketing Agency Sydney: How to Build a Landing Page that Results in Customers

Posted by Joana Inch on 10/28/16 5:20 AM

Do you spend hours on your website blogging about your products or services with no results? Unfortunately, this is common among bloggers who are not implementing and executing an effective inbound marketing campaign.

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Topics: Online Marketing

Event Tracking for Dummies

Posted by Joana Inch on 9/26/13 3:34 PM

Here are some basic rules to making Event Tracking work for you. You don’t have to be a Developer or even know anything about JavaScript. You just need to follow below steps which require you to slightly amend the script and pass onto your web developer.

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Topics: Event Tracking, Google analytics, Hat Media, Online Marketing

Google Analytics Training for Your Clients

Posted by Joana Inch on 8/15/13 4:22 PM
You may have been asked by some proactive clients to provide Google Analytics Training. Here I aim to explain the best things to teach them.
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Topics: Google analytics, Google tag assistant, Google tag manager, Hat Media, Online Marketing

Google Adwords Quality Score EXPOSED

Posted by Joana Inch on 7/29/13 5:35 PM
OK I'm supposed to be on holidays but couldn't help myself checking all my Social Media platforms (facebook, instagram, google+ and blogger) and I refuse to add any more to my selection because then I will really need about 30hours a day to get everything done.
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Topics: Google analytics, Google tag assistant, Google tag manager, Hat Media, Online Marketing

Determining the Best Landing Pages in Google Analytics

Posted by Joana Inch on 7/27/13 7:35 PM
It's now so easy to link Adwords & Analytics but I'm also discovering that under the Adwords Tab there are more and more functions being added. So far we have access to:
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Topics: Google analytics, Google tag assistant, Google tag manager, Hat Media, Online Marketing

Celebrate Independence Day with Google Tag Manager

Posted by Joana Inch on 7/1/13 2:31 PM
This is a basic explanation of how to set-up Google Tag Manager:
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Topics: Google analytics, Google tag assistant, Google tag manager, Hat Media, Online Marketing