With an inbound marketing strategy, your business is going to spend a lot of time, money, and energy publishing blog posts. However, well-written copy is not enough. Inbound marketing has value by attracting a relevant audience and increasing website traffic. Consequently, your blogging must be both linkable and socially shareable. If you are serious about building an audience and increasing traffic, your content must inspire human behaviour. Consequently, content distribution via social users and third-party links is vital to inbound marketing success.
Perhaps you’re struggling in driving consistent traffic from your target audience. Or maybe you’re not generating desired engagement such as likes, shares, comments or enough time spent on your content.
Increasingly, inbound marketing has become a popular method for promoting brands, products, and services. It is not surprising why. More traditional marketing tactics work to convince an unfamiliar audience that they need a product or service, and where to buy it. These methods are generally intrusive, interrupting a person's activity with advertising, cold calls, spam emails, autoplay videos, pop-ups, and more. On the other hand, inbound marketing is a magnet which attracts the most likely and potential consumers by providing value and earning trust. Inbound works based on an understanding of how consumers actually research products and services, providing educational material and online content.