Digital Marketing Blog

Nurture Your Leads and Boost Sales Opportunities

Posted by Joana Inch on 11/22/17 9:46 AM

Leads are the energy that fuels your company.  Without a continual stream of new leads, you can't drive sales or grow your business.  It's not enough, however, to generate new leads.  You also need to move them from initial interest to purchasing customers.  According to Hubspot, only 10% of new leads are ready to make a purchase, which means of course that 90% are not.  In other words, you need to nurture the new leads you acquire. 

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Topics: lead nurturing, Inbound, Inbound strategy

Beyond the Lead: How Inbound Marketing Improves Your Customer Retention

Posted by Joana Inch on 11/22/17 8:26 AM

Most articles you read about inbound marketing will likely focus on its most obvious benefits: getting the attention of an audience that's increasingly weary and less responsive to traditional advertising. As a result, you can build better leads, with a higher chance of converting them to customers.

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Topics: Inbound, Inbound strategy, customer retention, cusomter loyalty