Digital Marketing Blog

5 Big Benefits of Hiring a Marketing Agency for Business Growth

Posted by Joana Inch on 12/9/16 6:21 AM

Digital marketing is constantly evolving and changing. What works today in your online efforts may or may not work tomorrow. It’s critical to stay abreast of these trends to ensure that your marketing is effective and generating results.

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Topics: Hat Media

3 Ways SMBs Can Simplify Digital Marketing Efforts

Posted by Joana Inch on 12/2/16 6:25 AM

When it comes to digital marketing, simplicity isn't a common attribute, although, this redundant claim is often heard from digital marketing tools and services. On the one hand, businesses should be grateful there are so many innovative solutions (many free ones too), yet on the other hand digital marketing efforts can often be a big distraction from core business processes. In an effort to help, let's examine 3 ways SMBs can simplify digital marketing efforts.

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Topics: Hat Media

Event Tracking for Dummies

Posted by Joana Inch on 9/26/13 3:34 PM

Here are some basic rules to making Event Tracking work for you. You don’t have to be a Developer or even know anything about JavaScript. You just need to follow below steps which require you to slightly amend the script and pass onto your web developer.

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Topics: Event Tracking, Google analytics, Hat Media, Online Marketing

Google Analytics Training for Your Clients

Posted by Joana Inch on 8/15/13 4:22 PM
You may have been asked by some proactive clients to provide Google Analytics Training. Here I aim to explain the best things to teach them.
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Topics: Google analytics, Google tag assistant, Google tag manager, Hat Media, Online Marketing

Google Adwords Quality Score EXPOSED

Posted by Joana Inch on 7/29/13 5:35 PM
OK I'm supposed to be on holidays but couldn't help myself checking all my Social Media platforms (facebook, instagram, google+ and blogger) and I refuse to add any more to my selection because then I will really need about 30hours a day to get everything done.
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Topics: Google analytics, Google tag assistant, Google tag manager, Hat Media, Online Marketing

Determining the Best Landing Pages in Google Analytics

Posted by Joana Inch on 7/27/13 7:35 PM
It's now so easy to link Adwords & Analytics but I'm also discovering that under the Adwords Tab there are more and more functions being added. So far we have access to:
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Topics: Google analytics, Google tag assistant, Google tag manager, Hat Media, Online Marketing

Celebrate Independence Day with Google Tag Manager

Posted by Joana Inch on 7/1/13 2:31 PM
This is a basic explanation of how to set-up Google Tag Manager:
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Topics: Google analytics, Google tag assistant, Google tag manager, Hat Media, Online Marketing

What of Universal Analytics?

Posted by Joana Inch on 6/23/13 5:09 PM

What of Universal Analytics ?

I'm lucky I use Analytics for many client campaigns and have had the pleasure of witnessing some of the benefits of Universal Analytics quite early on.
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Topics: Google analytics, Google tag assistant, Google tag manager, Hat Media, Online Marketing