Why do you have a business blog? Chances are that the reasons go beyond simply increasing brand awareness and optimizing your website for search engines. Especially if you subscribe to the inbound marketing philosophy, your blog is a crucial conversion driver for new leads. Regardless of whether your business focuses on the Sydney area or targets a wider area within Australia, successful lead generation can maximize marketing success and customer growth.
Did you know that repurposing content was considered a top priority for 2016 and remains to be highly effective today (Source: Content Marketing Institute)?
One of the most common problems businesses struggle within their inbound marketing is finding ways to drive more traffic to their website. Without enough visitors viewing your pages and perusing your content, your online strategy becomes ineffective as you’re not generating the proper leads or sales to grow your business.
No doubt, getting ranked on the first page of Google (or any other top search engine) does wonders for a business, yet how does this happen? Many people claim to have the answers, yet if it were so easy then everyone would be on the first page. Truth is, there's not a simple one answer solution to getting ranked high and staying there, rather it's a continual process. In an effort to explain, let's discuss 3 stages involved in effective search engine marketing.
Topics: Google SEO
Every year, Google runs some tests on its Search Engine in order to improve the user’s experience, but also to maximise its benefits. In 2016, the paid ads located on the right of the screen disappeared but a 4th one under the 3 first results of the page has been added, reducing the organic results.
Unfortunately, there’s nothing we can do to change that, however what we do is to adapt and embrace those changes to make the most out of them. But how?