Digital Marketing Blog

Event Tracking for Dummies

Posted by Joana Inch on 9/26/13 3:34 PM

Here are some basic rules to making Event Tracking work for you. You don’t have to be a Developer or even know anything about JavaScript. You just need to follow below steps which require you to slightly amend the script and pass onto your web developer.

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Topics: Event Tracking, Google analytics, Hat Media, Online Marketing

Google Analytics Training for Your Clients

Posted by Joana Inch on 8/15/13 4:22 PM
You may have been asked by some proactive clients to provide Google Analytics Training. Here I aim to explain the best things to teach them.
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Topics: Google analytics, Google tag assistant, Google tag manager, Hat Media, Online Marketing

Google Adwords Quality Score EXPOSED

Posted by Joana Inch on 7/29/13 5:35 PM
OK I'm supposed to be on holidays but couldn't help myself checking all my Social Media platforms (facebook, instagram, google+ and blogger) and I refuse to add any more to my selection because then I will really need about 30hours a day to get everything done.
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Topics: Google analytics, Google tag assistant, Google tag manager, Hat Media, Online Marketing

Determining the Best Landing Pages in Google Analytics

Posted by Joana Inch on 7/27/13 7:35 PM
It's now so easy to link Adwords & Analytics but I'm also discovering that under the Adwords Tab there are more and more functions being added. So far we have access to:
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Topics: Google analytics, Google tag assistant, Google tag manager, Hat Media, Online Marketing

Celebrate Independence Day with Google Tag Manager

Posted by Joana Inch on 7/1/13 2:31 PM
This is a basic explanation of how to set-up Google Tag Manager:
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Topics: Google analytics, Google tag assistant, Google tag manager, Hat Media, Online Marketing

What of Universal Analytics?

Posted by Joana Inch on 6/23/13 5:09 PM

What of Universal Analytics ?

I'm lucky I use Analytics for many client campaigns and have had the pleasure of witnessing some of the benefits of Universal Analytics quite early on.
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Topics: Google analytics, Google tag assistant, Google tag manager, Hat Media, Online Marketing