Best search engine optimisation and marketing practices is crucial as we approach 2017. In fact, search engines is still the #1 source for content traffic generation, beating social media by more than 300% (Source: IronPaper). It is the preferred choice for consumers in finding solutions to their problems, looking up product information, and locating nearby stores.
The holidays are when people spend more money. Even if you have great products or services that people want, digital marketing, and more importantly, SEM marketing, needs to continue to be a focus of yours. However, it's important to take a seasonal approach, and be sure that you are practicing political correctness within every campaign.
Digital marketing is constantly evolving and changing. What works today in your online efforts may or may not work tomorrow. It’s critical to stay abreast of these trends to ensure that your marketing is effective and generating results.
Topics: Hat Media
In essence, the entrepreneur is an independent thinking person to begin with, evidenced by their inclinations to own and run a business. These business minded people use their various skills to their full potential, in order to remain within a lean methodology, yet, good leaders also understand when delegating is a profitable strategy. In this regard, let's examine digital marketing for SMBs: in-house vs. outsourcing.
Looking for ways to bolster your SEM marketing to boost visibility of your ad content, increase responsiveness, and improve conversion rates? With 89% of consumers beginning their buying process using search, it's vital to implement strong SEM and SEO practices to improve your brand's presence in the search engines and generate ongoing traffic to your sites.
Topics: SEO Agency
When it comes to digital marketing, simplicity isn't a common attribute, although, this redundant claim is often heard from digital marketing tools and services. On the one hand, businesses should be grateful there are so many innovative solutions (many free ones too), yet on the other hand digital marketing efforts can often be a big distraction from core business processes. In an effort to help, let's examine 3 ways SMBs can simplify digital marketing efforts.
Topics: Hat Media
No doubt, getting ranked on the first page of Google (or any other top search engine) does wonders for a business, yet how does this happen? Many people claim to have the answers, yet if it were so easy then everyone would be on the first page. Truth is, there's not a simple one answer solution to getting ranked high and staying there, rather it's a continual process. In an effort to explain, let's discuss 3 stages involved in effective search engine marketing.
Topics: Google SEO
Social media is one of the most effective ways to reach people online. According to Statista, a portal that gathers statistics from 18,000 different sources, the average global internet user in 2016 is on social media 118 minutes a day. This is an increase from 109 total minutes people spent on social media platforms in 2015.
Startups and established SMBs, inevitably, come to a point where this becomes an important question. Effective digital marketing campaigns bring exponential growth and other wonderful things, yet the fear of spending massive amounts of money and being disappointed with lackluster ROI, stops many from making the call. Let's discuss these fears and try to gain the right perspective around the question: is outsourcing digital marketing the right choice for businesses?