We use Social Media for many reasons. We want to grow our fan-base, we want to engage with them, we want to grow our branding, and we want to be seen as embracing new trends…. But subconsciously what we really want is more happy customers, more profits and therefore a better bottom line.
The key off course is by using Social media to drive more traffic to your website. You do this Indirectly instead of Directly… Let me explain…
Directly would mean you create a post on Facebook that looks like this:
Zzzzzzzz…… boring! Can’t imagine anyone finding that interesting, being engaged by it – let alone completing the action that I want them to – which is actually visiting the website!
So let me explain what I mean by Indirectly…. And this is more to do with SEO. Here's some tips for Optimising Social Media:
You may have heard that Google has been going some massive algorithm changes lately, and in particular this year they have been a lot more productive with this. Some quick, noticeable changes include:
Penalising Websites with Dodgy Backlinks – and thank god for this one !!!
Penalising Websites with Spammy pages and Duplicate Content
Penalising all the people that purchased 100 domains and placed the same website on each and every one (you’ve now learned the hard way that there’s no shortcuts to SEO)
Placing higher value on Fresh Content. Blogging is a good example
Placing higher value on Social Media – and in particular for companies that manage this well and regularly. It won’t work if you just set up a page and leave it.
So that’s where my Point kicks in…
Doing Social Media WELL will help with your website SEO and in turn give you more web traffic and therefore more conversions! Point Made
So that’s how you make Social media work well for you indirectly. Now here’s some pointers for the main platform:
Optimising your Google+
So I heard that Google has invested millions trying to make this as popular as Facebook. Haha good luck (sorry Google, you know I love you).
So I’ve heard that new profiles are on the rise – then could this have something to do with the fact that they have given anyone with a Gmail a google+ account that they aren’t even aware of ?
Regardless…. This platform has very little engagement compared to Facebook but it works wonders for SEO. This is where your main focus should lie when managing this one:
1. Regular Posting
2. Use Targeted Hashtags with your main keywords but also ones that are relevant to your post.
3. Connect this to a Google Places account where you can write all about your business
4. Ask customers to leave you reviews on this platform
And wallah ! good results you will see
Optimising your Facebook/Twitter
The popular ones! You would use these platforms because it’s very likely that your target audience is on them. Here’s a few tips with these ones:
1. Regular Posting – and make it interesting
2. Run some Facebook ads to grow your fan-base – because this increase the chances of engagement.
3. Ensure all business information is correct and that there is a clear link to your website in the Bio
4. Every now and then – create a Bitly link (that is engaging) and use it to send people back to a relevant and popular page on your website. You may want to run some kind of fun competition and give back to your customers so as to encourage them to click on this link.
Optimising your YouTube
In this day and age – it would be wise to invest in a video. Now depending on your business structure you could make an education video, an exciting product video, a personal-touch video – just please stop making those company videos where a person stands in front of the camera and talks in monotone about how good the company is. PLEASE STOP!
You’re wasting your money, the video developer is bored when making it and your customers will not watch it. Sorry to be so blunt – but that’s just the cold reality of it.
So here’s some tips after you have made a GOOD Video and uploaded it to YouTube:
1. Give it an interesting title! The more people that watch it – the more popular it is – the better for your SEO
2. In the description’s 1st line – put a link to your website and then write what it’s about. This will act as a Hyperlink.
3. Add annotation to your video – so people can click and go directly through to your website for more information on a particular topic
4. Run YouTube Ads via Google Adwords to help drive views to this video – and clicks to your website.
In conclusion, these techniques will help with your SEO – but will also increase branding, engagement and help you widen that conversions funnel: