People now consume their media across multiple screens. Advertisers need to be smarter and broaden their strategy. Here are some quick statistics:
- 90% of all media interactions are screen based (TV, Smartphone, Tablet, Laptop/PC)
- 10% are non-scren based (Magazine, Radio, Newspaper)
- On average we spend 4.4 hours of our leisure time in front of screens each day
To best advertise to your new customers, you need to consider running the media across multiple screens.
TV still retains the highest share of daily media, but it no longer commands our full attention!
The device we choose to use throughout the day is driven by the context of where we are – at work? at home? travelling on the train to work? lunch break?
The opportunity provided by suddenly every other person having a smart phone or tablet, is enormous.
Smart phones are often the start of online shopping, but then the research is followed up by PC and then again by tablet.
Technology nowadays allows us to research, plan, book and then monitor conversions and refine the media plan accordingly across these multiple screens.
If you’re running online but not TV, or thinking about TV and haven’t considered digital and social media, you’ll be missing out!
Think smartly about your TV Commercials, start to think of them as Multiple Screens Commercials, TVC to MSC perhaps!