With an inbound marketing strategy, your business is going to spend a lot of time, money, and energy publishing blog posts. However, well-written copy is not enough. Inbound marketing has value by attracting a relevant audience and increasing website traffic. Consequently, your blogging must be both linkable and socially shareable. If you are serious about building an audience and increasing traffic, your content must inspire human behaviour. Consequently, content distribution via social users and third-party links is vital to inbound marketing success.
Perhaps you’re struggling in driving consistent traffic from your target audience. Or maybe you’re not generating desired engagement such as likes, shares, comments or enough time spent on your content.
Most of us remember the time when business communication moved away from TV advertisements and sales phone calls to email campaigns and banner ads. This too, eventually evolved into social media campaigns and more subtle search engine PPC ads. While none of these previous methods have been fully left behind, the marketing environment and attitude of customers is shifting once again away from text as a whole and toward conversational apps and videos. Hubspot, always on the ball for user surveys, found that four times as many customers would rather watch a video than read a product description and 43% actively want to see more video content from marketers. This means it is the perfect time to break out the video camera and invite your customers to find out more about your company through friendly, personal multimedia content. Here are four interesting ways to use video marketing to connect more directly to your customers.
Increasingly, inbound marketing has become a popular method for promoting brands, products, and services. It is not surprising why. More traditional marketing tactics work to convince an unfamiliar audience that they need a product or service, and where to buy it. These methods are generally intrusive, interrupting a person's activity with advertising, cold calls, spam emails, autoplay videos, pop-ups, and more. On the other hand, inbound marketing is a magnet which attracts the most likely and potential consumers by providing value and earning trust. Inbound works based on an understanding of how consumers actually research products and services, providing educational material and online content.
Leads are the energy that fuels your company. Without a continual stream of new leads, you can't drive sales or grow your business. It's not enough, however, to generate new leads. You also need to move them from initial interest to purchasing customers. According to Hubspot, only 10% of new leads are ready to make a purchase, which means of course that 90% are not. In other words, you need to nurture the new leads you acquire.
Most articles you read about inbound marketing will likely focus on its most obvious benefits: getting the attention of an audience that's increasingly weary and less responsive to traditional advertising. As a result, you can build better leads, with a higher chance of converting them to customers.
Why do you have a business blog? Chances are that the reasons go beyond simply increasing brand awareness and optimizing your website for search engines. Especially if you subscribe to the inbound marketing philosophy, your blog is a crucial conversion driver for new leads. Regardless of whether your business focuses on the Sydney area or targets a wider area within Australia, successful lead generation can maximize marketing success and customer growth.
Did you know that repurposing content was considered a top priority for 2016 and remains to be highly effective today (Source: Content Marketing Institute)?
Did you know that Facebook generates an incredible 8 billion video views on average per day? Over the years, there’s has been an undeniable increase in video uploads and engagement on social media…and Facebook is leading the charge.
One of the most common problems businesses struggle within their inbound marketing is finding ways to drive more traffic to their website. Without enough visitors viewing your pages and perusing your content, your online strategy becomes ineffective as you’re not generating the proper leads or sales to grow your business.