Digital Marketing Blog

5 Quick Ways to Improve Your Blog's Performance

Posted by Joana Inch on 1/10/18 6:43 AM

Perhaps you’re struggling in driving consistent traffic from your target audience. Or maybe you’re not generating desired engagement such as likes, shares, comments or enough time spent on your content.

Whatever the reason, your frustrations are valid. With blogging being one of the top ways to position your brand as an expert in your industry and increase awareness, it’s important to implement tactics that continue to get your content in front of your intended audience. Doing so creates opportunities for new leads, customers, and partnerships.

Therefore, honing your blogging strategy will yield incredible returns in your inbound efforts. A major advantage here is that there are simple techniques you can implement to improve your blog’s performance and create results. Here are 5 quick tactics you can begin employing today.

 

#1 Boost Page Load Speeds

Did you know a business loses roughly 25% of its online visitors if its site takes over 4 seconds to load (Source: Kissmetrics)? Your blog speed can aggravate readers if it takes too long to show up. Making every effort to increase your page load times will help better website experience while giving you a boost in your SEO ranking.

One consideration is to look at your plugins. There are plugins that actually slow down your sites speed. If you’re using WordPress, the plugin P3 Profiler will tell you exactly how much load time your plugins are adding so you can eliminate the ones that are not enriching website experience.

Another recommendation is using a caching plugin such as W3 Total Cache. This allows you to publish static HTML files instead of dynamic files which greatly reduces the time a page takes to load.

Finally, visuals tend to bog down websites. Optimise them prior to the upload on your site. Either “save them for web” when using an image editing tool or a plugin like WP Smush.it (WordPress) that optimises JPEG images.

 

#2 Amplify Your Images

Content with relevant images gets 94% more views than content without relevant images. They also achieve more social shares, increasing the number of visitors to your page.

Visuals like videos, GIFs, memes, infographics, slideshows, and high-definition photos makes your blog post “come alive”. It’s colourful, appealing to the eye, and nicely complements your message. People are likely to engage and remember your content simply because it’s captivating.

Aim to have a visual for every 75-150 words. Keep in mind that these content types help visitors stay on your site longer, improving engagement and SEO ranking.

 

#3 Optimise Your Images for Search

Your images serve as an additional content piece that represents your brand in the search engines. By optimising your images, you increase opportunities for your audience to find you in the Image Search of Google. It brings added exposure and visibility to your blog post.

Here are a few action steps to getting it done:

  • Mention your long-tail keyword in the alt tag, description and title tag of your image
  • Use the keyword as the file name when you save it prior to uploading it on your post
  • Reduce the file dimension as much as possible without sacrificing the image quality by using a compression tool like TinyPNG or Compress JPEG
  • Google encourages you to use image sitemaps to give their search engine more information about the images available on your website
  • Integrate your images into social media platforms by including social media sharing buttons to your website and images

 

#4 Promote Your Content on Social Media

This is a no-brainer. With over 2 billion active social media users, establishing your presence on the major social networks allows you to engage, connect and educate your followers.

In fact, the inbound marketing way embraces sharing valuable content with your audience that solves problems, offers solutions, and inspires. Your blog articles are the perfect source for providing this value. It also positions your brand as a leader and fosters the know, like and trust factor with your followers.

For each blog post published, create a social media campaign that actively promotes your piece multiple times across your social channels. You see, on certain social networks, you can share the same blog link more than once to increase organic reach and engagement. The key is to use a different headline to pique interest.

A social media management tool such as Buffer and CoSchedule is excellent for helping you to organise and schedule your posts in advance from one dashboard. Use it to your full advantage. By consistently sharing your blog content on social media, you’ll drive traffic to your site, open doors for new leads, and boost chances for sales.

 

#5 Make it Easy to Read

Stats and facts continue to reveal that more people are accessing the Internet from their mobile device than they do desktops. This truth confirms that most users will likely be reading your blog on their smartphone or tablet. It’s important that you make it painless for them so they remain on your page longer and easily digest your content.

Refrain from using big blocks of text as this will prove too overwhelming for your reader. Instead, break up your post into short paragraphs with about 2-3 sentences. Use subheadings, numbers, bullet points and lists that are incredibly useful for scanning and gleaning key points so people get what they need.

Consider using the plugin Table of Contents Plus. This 4.7-star rating add-on will automatically provide a table of contents within your blog post if you have over a certain number of headers (you decide on the number). You give readers a chance to skip to a particular section within your article that pertains to their interest. Users will love having this option.

 

Next Steps

Once you're happy with your blogs and wish to learn more about inbound marketing, download our workbook here:

Inbound Marketing Workbook

Topics: inbound marketing, blogging