One of the most common problems businesses struggle within their inbound marketing is finding ways to drive more traffic to their website. Without enough visitors viewing your pages and perusing your content, your online strategy becomes ineffective as you’re not generating the proper leads or sales to grow your business.
It’s crucial to implement as many winning tactics that foster new and repeat traffic to your website. The good news is, there are simple yet profound techniques to give you the traffic boost needed to fulfill other goals in your business marketing.
The following outlines five advanced ways to drive traffic to your website.
#1 Craft Winning Headlines
Regardless if it’s your social media posts, blog articles, or email messages, your headline is the first impression of your content. It determines if users decide to read on…or not. You want to make it great, captivating and compelling enough to draw people into your message.
Therefore, spend time crafting the best headline for your piece. Here are a few winning tips to take note of for your titles:
- Keep it short and concise
- Add descriptive words to make your headline stand out
- Include the benefits readers will gain from your post
- Numbers (listicles) and how-to’s perform well in social media shares and on search
- Leverage useful tools like CoSchedule’s Headline Analyzer to create catchy headlines every time!
How does this drive traffic to your website? When your headline ignites interest, people are more likely to click on your link and engage further.
#2 Publish Quality-Rich Blog Posts
Sharing value-rich content always wins. You will attract more prospects by publishing articles that offer solutions, give information, and inspire viewers to action in your inbound strategy. The key is maintaining a consistent cadence in your blog marketing to keep your website dynamic and have fresh content for your audience.
Blogging also generates traffic to your site. Hubspot reports that companies who published 16+ blog posts per month receive almost 3.5 times more traffic than companies that only published 0-4 monthly posts. Each blog post provides another opportunity for your target audience to find you on search or engage in your content on social.
The numbers prove that your blog is a huge asset to your traffic generation strategy. Hone your blogging so it speaks to your audience and helps solve their problems. Make it colourful by adding images, slideshows, videos, and/or surveys to improve website-experience. Finally, offer a free content offer or tool they can use that complements the topic.
#3 Nurture Your List
Your email subscribers want to hear from you. They’ve opted into your list in exchange for being connected with your brand.
One of the best ways to fostering this relationship is by sharing content that appeals to their interest and positions you as a valuable resource in their view. Your blog posts and curating content are just a couple of ways to cultivating your list, keeping your brand name top of mind, and bringing repeat visitors to your site (which improves SEO ranking).
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Additionally, email subscribers are 3 times more likely to share your content on their social sites than any other visitors. If your post is really good, they’re liable to post it on their social networks to give you more exposure while helping their audience. It’s a win-win.
Ramp up your email strategy by sharing your most recent and popular blog articles with your list. Encourage subscribers to pass it on if they find your post valuable. The more you cultivate your list with your website content, the more opportunities you create for increased traffic.
#4 Invite Others to Guest Blog
Having colleagues within your niche guest blog on your website is an excellent approach to your content marketing strategy. The benefits are multifold including gaining different perspectives and topics that interest your audience, keeping your content calendar full, and building partnerships with others in the industry.
Another big advantage is that guest bloggers tend to promote your website in efforts to get more eyeballs onto their unique post. They’re likely to share and link to their guest article, which could bring new readers to your site.
The key is to ensure that you only post high-quality, original content without spammy links. It’s your brand name on the line so create a guest blogger guideline that outlines the rules and expectations.
#5 Amplify Your Social Media Strategy
This is perhaps a no-brainer. In a digital age where more consumers are using social media to connect, search, shop and communicate, it’s crucial that your technology brand maintains a steady presence on these networks to engage your customers.
With that said, social media is the perfect channel to driving traffic to your website. In fact, if you visit the trending topics, the links are directed to blog posts. It’s also sending traffic through paid ads, profile and cover pages.
Here’s how you can amplify your social media marketing to boost your traffic generation:
- Use social videos to promote your website, blog post or landing pages. Videos on Facebook, for example, achieve 135% greater organic reach than photo posts. Get right to the point and give the call-to-action by directing viewers to click on the link in your post
- Promote any new and evergreen blog content on your social pages. Be sure to tailor your message to speak to the network you’re writing for.
- It’s OK to share the same blog link several times, however, use a different headline each time
- Images breeds engagement. Infographics, GIFs, appropriate meme’s, and high-quality images work well to capture attention and drive people to your site
- Use a banner for your cover page that promotes a content/lead offer to elicit clicks and increase your leads
- Optimise your profile page completely that highlights what you do, how you serve your customers, and your About Me page that gives more details
Each of these tactics will help you drive quality traffic to your website from people who are interested in your brand and what you have to offer. Begin with two and measure your outcomes. Give it sufficient time so you can truly gauge what is generating results and what you may have to modify for improvements. Then add on a third tactic…and repeat.